CRM
Relationship management and lead nurture.
Connected mortgage technology
Mortgage technology that works together.
BuiltOnSimple brings the systems mortgage professionals rely on into one connected operating platform—without making your people or your mortgage transactions start over.
BuiltOnSimpleOne connected platform
CRM SimpleLOS SimplePOS SimpleProcess Websites PartnersA suite, not a stack
Built for the way mortgage work actually moves.
Mortgage teams have been forced to patch together CRM, LOS, POS, websites, partner tools, processing, and personal presence. BuiltOnSimple connects those products around the same organization, people, and mortgage transaction.
The product suite
Purpose-built products. Deliberate connections.
SimpleLOS
Mortgage transaction operating system.
SimplePOS
A borrower application experience that connects in.
SimpleProcess
Processing workflow over the same mortgage transaction.
Websites
Digital presence, lead funnels, and conversion.
SimpleProfile
A professional presence built to share.
Realtor / Partner Network
Partner relationships and permission-scoped collaboration.
AI & intelligence
Simplicity AI works across the workflow—not around it.
BuiltOnSimple’s intelligence layer is designed to support connected work only within the organization, products, and data a user is already authorized to use.
Governed by your BuiltOnSimple accessOne connected workflow
Every door leads to the same source of truth.
From the first conversation through the active mortgage and beyond, each product has a clear job—while the underlying relationship and transaction stay connected.
LeadCRM
→ApplicationSimplePOS
→Active mortgageCRM + SimpleLOS
→ProcessingSimpleProcess
Built for your organization
Give your team one place to operate.
Control Center brings your organization, team access, subscriptions, and connected products together.